YETI - Contender Hydration System

The YETI Contender Hydration System is the result of a four week collaboration between Kateri Ang, Simon Leclerc, Ben Wulker, and myself. Inspired by YETI's powerful brand identity and high quality products, we aimed to help YETI tap into a new market by expanding their product range into a logical category. 

For this project we established roles that matched each of our strengths. My role was as "creative director", and my responsibilities included leading our team through the project, creating a schedule and creative brief, taking part in research and ideation, compiling the deck to align with the YETI brand, and copywriting. 

This project has been submitted to YETI for consideration.